We’ve already posted about the #QantasLuxury social media fail, where a promotion turned sour on twitter. Below is a wordcloud that used 500 tweets from that evening to look at the most common words (besides common English words like ‘the’ and also ‘qantasluxury’ and ‘RT’)

Some very interesting results can be seen. As would be predicted, ‘Qantas’ is significant, as is ‘fail’, ‘blog’, ‘QantasPR’ (one of the parody accounts), ‘gold’, ‘hilarious’, ‘LOL’ and more. It would be great to see a wider collection from all the tweets…unfortunately Twitter limits the number you can search back to.

Update: We generated a second cloud from 1,500 tweets saved earlier in the day (around 2pm). See the results below!

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