uberVu have published an insightful new white paper about what they believe to be the  Four Pillars of Social Media Success.

uberVu believe the four pillars of social media are monitoring, analytics, engagement and reporting, with the White Paper focussing on how successful brands use these pillars to reach their goals and how they measure their progress.

The white paper also highlights the common sense approach that good social media outcomes are based on a clear business (not social media) goal and the importance of a strategy which outlines how and where to integrate social media to achieve that goal.

Download the White Paper

Check out the nifty infographic uberVu also published about the four pillars after the jump:

Infographic originally published on the UberVU blog 18/1/12

For more information, visit: http://blog.ubervu.com/