April 27th, 2012
There’s been a lot of discussion recently on the web about the tenor of conversations which take place there. Whether on blogs, news sites, Twitter, or personal Facebook pages, there seems to be a movement afoot, away from the free-for-all, anything goes, say what you will culture of instant reply that has so far been the dominant model adopted across the web.
This model has come from the search for as many eyeballs as possible, as many page views as possible to serve those advertising dollars that keep sites running. There is no better way to get people to come back to your site than by employing some classic link-bait strategies and posting a few incendiary pieces that are designed to trigger outrage among readers, and to keep them coming back to express their rage in comment boxes just waiting to spill over with vitriol and yet more page views.
But are all comments good? Probably not.