May 31st, 2012
An old image, but certainly a good one.
May 29th, 2012
The fast moving world of twitter just became a whole lot easier to keep up with thanks to some swish new developments.
May 25th, 2012
Hugh recently attended the Informa Social Media in Healthcare held in Sydney 23-25 May 2012. Below are the tweets from the second day of the conference.
May 24th, 2012
Hugh recently attended the Informa Social Media in Healthcare held in Sydney 23-25 May 2012. Below are the tweets from the first day of the conference.
May 24th, 2012
I was just chatting to a few people who were interested in engaging in Twitter about healthcare. I wanted to highlight a few of the places I recommended they check out.
- @croakeyblog- Melissa Sweet’s (journo) account for her popular health blog Croakey
- @mayoclinic- the iconic Mayo Clinic
- @ramsayhealth- Ramsay Health Twitter
- @commsgeelong- Geelong Hospital/Barwon Health Comms manager Kate’s account
- @hcsmanz- the account for our weekly chat (below) Healthcare Social Media in Australia & NZ
- @BupaAustralia- runs the weekly #HealthyChat
- @HeraldSunEye- started #charityweds, where you give a ‘shoutout’ on twitter to a charity/community organisation each Wednesday
- @GroundSwellAus – discussing end of life issues – bonus points for some excellent projects like the FilmLife project! Read more
May 24th, 2012
Hugh spoke at the inaugural Social Media in Healthcare conference in Sydney in late May – discussing social media policy and social media strategy in healthcare and hospitals.
Below is his slides on Prezi:
Hugh also provided information about our free Social Media Policy & Strategy in Healthcare 101 document, with a wealth of handy resources and information for anyone creating strategy or policy in healthcare.
If you’d like to download our free Social Media Policy & Strategy in Healthcare 101 document, head to this post.
May 10th, 2012
Facebook’s latest offering to Pages and businesses poses plenty of new opportunities for connecting with stakeholders, but is it walking too finer line?
So what are Facebook offers? They were initially called “Facebook coupons”. The feature allows Pages to send out promotions and special discounts to people who have liked their Page. People can then redeem these offers in person.
Doesn’t sound bad, who doesn’t like a free donut? The only catch is that the offers don’t exist exclusively in the advertising bar; they go straight to your news feed. Read more
May 1st, 2012
This is the question that gets trotted out with increasing frequency: is the internet making us lonely? Here is a very long read about it in the Atlantic, if you’d like to see for yourself, an article which focuses on Facebook.
The basic thrust of all these arguments is that Modern People, though more networked than ever, are also more lonely. This seems to be backed up with data which charts a decline in interpersonal intimacy. But all of this hand-wringing about how social media is making us more lonely/less civil/more dishonest, whichever the argument, takes away from the fact that these tools are just that, tools. Human beings aren’t passive sponges, being contorted by the petty whims of Mark Zuckerberg. Everyone has a huge degree of agency to exercise when it comes to how we interact on these platforms, but you need to do a little investigating into how they work and exercise some degree of choice over how you are going to use them (see further reading links at the bottom of this post.)