We often have people asking how to change their ‘Profile’ (person) on Facebook into a Facebook Page. Rather than continue to explain it, here’s a quick post telling you the benefits and how you move your Profile across.

Why should you change?

  1. Using Facebook Profiles as a business/non-person entity is against the Statement of Rights and Responsibilities
  2. You get Facebook Insights from Pages
  3. You have benefits from a duty of care perspective by not seeing ‘personal user data’ (e.g. Friends’ status updates or photos)
  4. You get more content types for Pages: for example Facebook Offers.

What are the implications?

You will lose all your data. When you move to a Page, you lose all the data that you have stored currently. This includes status updates, comments, photos, videos – the lot.

So before you change over, make sure you download all your account information – it’s under “account settings”.

If your current Profile has Groups that it ‘runs’/’owns’/’administrates’, make sure that you change the Administrator over to another Profile before you change – Pages can’t be the administrator of a group.

If you have a custom URL or ‘username’, this will move over into your Page, so you won’t have to change any marketing materials that link to the Page (if you are linking to the username – so double check afterward!).

All of your ‘Friends’ will be turned into ‘Fans’/’Likes’ of the new Page. So you don’t lose any people at all through the process!

Your login will remain the same, but you can also add other ‘Admins’ to manage the Page (see our post on the new Admin Roles).

How do you move?

 After you’ve backed up your data, then you just head to the link below and follow the standard process.

Migrate a Facebook Profile to a Page

After you’ve moved across, make sure you set up your new Page, filling in things like your Milestones, your Cover Photo, adjusting the Profile Picture (if necessary) and filling in all of the About information.

More information here on Facebook.