Facebook has introduced new settings for Pages to helps administrators more effectively manage their Pages. These include:

Permission levels

You can now designate five different permission levels to other admins on your Page:

  • Manager
  • Content creator
  • Moderator
  • Advertiser
  • Insights analyst.

What’s the difference? Below is a helpful table from Facebook:

All admins are given the highest permission level of Manager as default so it’s important to take the time to consider who is accessing the back-end of your Page and what they need access to. To view and change permission levels under Edit Page > Manage Admins.

Facebook has revised and expanded the roles that Page administrators can execute to reflect the number of different roles administrators fulfill and to simplify who has access with which sets of data. This is particularly helpful to guard sensitive information regarding page views and advertising spend which should only be viewable to the appropriate team members.

In order for your social media managers and team members to best fulfill their roles, Page managers must allocate permissions according to a role’s requirements. For example, there is no need for a moderator to create content when their primary role is in moderating and policing the community, while an advertiser needs only to be able to view insights and create ads, not create content. The possible iterations of permissions will come down to how you have allocated roles within your team. When allocating the correct permissions and roles to administrators, managers must first have a firm grasp of their roles and responsibilities.

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Promoted posts

If you’re a Page admin, you can now promote recent posts directly from your Page timeline. To do this, simply go to the bottom of any post that’s been created within the past 3 days, and click the “Promote” button.

All promoted posts will show in the news feeds of the people who like your Page and, when they interact with the post, to their friends. The posts will be labelled as “Sponsored” in the news feed.

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