There were a few requests for a summary of the tweets from the Young Minds conference on June 21 and 22 Hugh attended recently.
Over the period of the main conference (2 days), there were a grand total of 2,393 tweets. There were 326 users (i.e. average of 7 tweets per user) who sent one or more tweets on the hashtag (including ReTweets from those not there). The tweets could have reached a potential (key word – that assumes all the followers of every user tweeting were online or read the tweet mentioning the hashtag) number of people of 168,318 accounts. Given the number of tweets, this amounted to 2,044,153 impressions – or an average of 12 tweets potentially viewed per person.
The frequency of the tweets varied over each day – on Day 1 (below) there was a distinct peak during the Mental Health and Young People session (and an unsurprising dip during lunch). There was a pretty similar proportion of tweet types – with most being individual tweets, followed by ReTweets and then @replies. This suggests that there was limited engagement between those tweeting at the event – and instead they ReTweeted each other or were merely sharing content being discussed rather than providing opinion/discussion about it. This suggests that the ‘tweeple’ were mostly tweeting to spread the information discussed rather than expressly for engaging with the conference community.
Day 2 frequency graph is below. As there was not as distinctive a peak, the tweets increased during the plenary sessions and decreased during break periods.
From a content perspective, the below wordcloud was generated from all conference tweets (not including the username of those tweeting: so usernames in the below analysis are due to RTs, mentions or @replies) after removing the #youngminds hashtag and ‘RT’. Not surprisingly, there was a lot of discussion around mental health, with the presenters from that session featuring, along with ‘young people’ and ‘youth’.
Below are a few of the most popular tweets from the conference.
If you’d like, you can download a CSV of all the tweets here.