This episode we’re talking about the iWatch, (DAMN IT)…the “Apple Watch” and how we’re not so sure it’s the next big thing.

Wearables is the arena the technology market is looking for innovation in, and it’s growing by huge amounts each year. Sales for FitBits and fitness watches are expected to grow by something like 300% this Christmas season. But the problem is that nobody has figured out exactly what wearables are for. Not even Apple.

In this Let’s Be Honest, Dom Hennequin gets to the bottom of why Apple’s announcement of their smart watch doesn’t herald the next iPhone or iPad like device that completely takes over the mainstream. The Apple Watch may indeed rise to the top of the wearables market, but compared to the mobile market, those numbers and profits will be miniscule.