Image by ogimogi on Flickr
Note: this week, we’re running the first Online Youth Participation & Engagement (Un)Conference in Melbourne. You can follow the tweets on #oypec13, or check back to the blog for the report.
So you have a presence or a particular campaign that targets young people?
The first thing you need to be aware of is that the attention span of young people is a delightfully of a double-edged sword. Yes, the rumours are indeed true that many young people have attention spans that can be measured in nano-seconds. They have grown up in a world of instant gratification, where Foxtel programming exists on demand, and replacing the flat battery in the remote represents a major time investment. However, the advantage is that once they are sold on an idea, it takes a great deal to “un-sell” them. In this regard, young people can quickly become your most passionate advocates. Earning them is the real challenge.
Below are the presentations from SwarmConference – see our longer post for more details. All copyright is that of the authors!
Morning
- Taking your community to the next level, Maria Ogneva
Community as a discipline – somewhere over the rainbow from themaria - Is there room for community in all these social networks? Matthew Allen
Link to discussion paper - Practical Movement Design [workshop] Stephen Johnson
Dialogue are proud sponsors of Australia’s only Online Community Management conference, SwarmConf.
We’ll be tweeting up a storm today, which you can follow using the hashtag #swarmconf , or the stream is embedded below (using the new Twitter Embedded Timelines!) Read more
Director Hugh Stephens spoke today at the 19th International AIDS Conference, held in Washington, D.C. Hugh spoke about how health professionals might use social media in their everyday lives, and there was a robust discussion on Twitter during the session. See below for his slides and a Storify of the tweets.
There were a few requests for a summary of the tweets from the Young Minds conference on June 21 and 22 Hugh attended recently.
Over the period of the main conference (2 days), there were a grand total of 2,393 tweets. There were 326 users (i.e. average of 7 tweets per user) who sent one or more tweets on the hashtag (including ReTweets from those not there). The tweets could have reached a potential (key word – that assumes all the followers of every user tweeting were online or read the tweet mentioning the hashtag) number of people of 168,318 accounts. Given the number of tweets, this amounted to 2,044,153 impressions – or an average of 12 tweets potentially viewed per person.
Hugh recently attended the Informa Social Media in Healthcare held in Sydney 23-25 May 2012. Below are the tweets from the second day of the conference.
Hugh recently attended the Informa Social Media in Healthcare held in Sydney 23-25 May 2012. Below are the tweets from the first day of the conference.
