One of the questions we often get is how you can properly develop an online consultation.

With a range of tools out there to help you ask a target audience about an issue, how do you navigate the fields between:

  • Online Forms (e.g. SurveyMonkey, SurveyGizmo)
  • Email
  • Twitter
  • Facebook
  • 3rd party tools (e.g. BangTheTable, Delib)
  • Forums / existing web spaces

And more?

The answer is pretty simple: you need to develop a strategy for your online consultation. The strategy needs to ensure that you are collecting every piece of information possible, from every person who engages. You should ensure that the second someone is interested, you collect a piece of information. For example, you can create unique ‘links to your survey’ so that you can ask a question:

Are you an existing member of <organisation>?

Yes: <link 1>
No: <link 2>

When a user clicks on either of these links to find out more information, you can collect the answer to that one question. That way, if they don’t have time to continue (either to your survey, your Facebook Page, your email list…), you at least have one piece of information collected from them.

How you set up this process varies by the service and what you’re trying to do, but we recommend having a custom ‘landing page’ for your consultation. This may be a page on your site, or the first ‘page’ of your online survey.

Check out our document below that includes a wireframe/design of what you should have on this ‘landing page’ (smaller version below) and some more thoughts about developing online consultation strategies.

Feel free to give us a call on 1300 846 768 or email [email protected] if you’d like to discuss how you can improve your online consultation activities.

 

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